Farmers Business Network Ads
CHALLENGE
Working with the media agency Lemonly, I was tasked to create a series of illustrated ads for the Farmers Business Network (FBN). They sell wholesale products and machinery to farmers all over the American midwest. They wanted to break away from their usual photographic advertising and wanted to try some flat illustrations in shades of their brand colours. The ads were sized for both Facebook and Instagram.
SOLUTION
The FBN ads each came with a statement that had to be illustrated. The scenes had to be clean and minimalistic, while still intricate enough to convey their message and encourage people to pause while they scroll. I created three pastoral scenes in in the same flat illustration style, and one ad with icons to convey the type of products they sell.